top of page

THE PENNY PROJECT

RCA 2015

This project aims to question the value attributed to pennies and play on the notion that it is actually quite worthless, in a monetary sense. 

With that in mind, I have conducted a few rebellious experiments in hopes to add value to the coins, by ways of transformation or with little tricks. 

The outcome of this researched proved that the penny has a lot of potential in all sorts of aspects.

A penny can be worth £100 if it has been signed by Russell Brand. Its material value doubles that of its monetary value, and becomes significantly more important when the material is used to make something new, something useful.

It can also carry luck, or have been blessed, which adds a different kind of importance. 

This project is ongoing. 

bottom of page